Privacy policy

This website is operated by Caluís.

This relates to your use of our website caluis.com.

We collect information about you when you engage with us and use our services, including, but not limited to, when you purchase products using our site, register or complete forms on our site, submit user-generated reviews, and interact in any social media functions or digital marketing.

We also collect information where you consent to the use of cookies, tracking technologies, and advertising tools such as the Meta Pixel (as described below).

Information that we collect from you includes, but is not limited to:

Personal information such as your name, date of birth and gender;
Contact information such as email address, postal address and telephone number;
Financial information such as credit / debit card numbers;
Your marketing preferences, including any consents you have given us when you subscribe to our newsletter or set up an online account.

If you contact us by telephone, email or live chat we may keep a record of that correspondence.

We also collect some information automatically including, but not limited to:

Information related to the browser, device or operating system you use to access our services;
Your IP address, the website you came from, and information on actions taken on our services including but not limited to pages viewed, dates and times of visits, time spent on each page, products viewed, clicked on, added to your basket and purchased.

We may also collect information through cookies and similar tracking technologies, including advertising identifiers and behavioural data used for analytics and marketing purposes.

HOW WE USE THIS INFORMATION

We process your personal data for the following purposes:

To personalise our products and services for you;
To process and fulfil your order and to provide products & services you have requested;
To provide customer service care;
Sending you information about changes to our terms or policies;
Verifying your identity;
To prevent, investigate and/or report fraud, misrepresentation, security incidents or crime, in accordance with applicable law.

Where you give us your consent, we will use your personal data:

For direct marketing, to send you newsletters and other promotional material about our services and to use technologies to check if these have been received and opened to help make our communications relevant to you;

To place cookies and use similar tracking technologies (as set out in the "Cookies" section and the information provided to you when those technologies are used) to personalise content and advertising for you and to make our content function better;

To measure the effectiveness of advertising campaigns and to deliver personalised advertising on third-party platforms (including Meta and Google).

On other occasions where we ask you for consent, we will use the data for the purpose which we explain at that time.

If you no longer wish for us to use your personal information for marketing purposes you have an absolute right to opt-out at any time. You can do this by clicking on the unsubscribe link at the bottom of our emails, or by contacting us at contact@caluis.com.

When you register your personal information with Caluís, you consent to the use of your personal data in line with this Privacy Policy. If you are under the age of 18, you must inform a parent or guardian about our Privacy Policy and obtain their agreement before using our services.

WHO WE SHARE THIS DATA WITH

With your consent (where required), we share your personal data with trusted third parties we have engaged to perform business-related functions on our behalf, including but not limited to payment processing, hosting services, database management, order fulfilment, analytics, and marketing services.

In all cases, third parties act on Caluís’ express instructions and are required to handle your data in accordance with applicable data protection laws and appropriate confidentiality and security standards.

Without your consent (where legally permitted), we may share your personal data:

With advertising and analytics platforms such as Meta Platforms, Inc. and Google to deliver and measure targeted advertising;
In response to legal process such as a court order, subpoena, or lawful request by a law enforcement or government agency;
Where necessary to enforce our policies and terms, investigate illegal activity, or protect users;
In the event of a merger, acquisition, restructuring, or sale of assets.

META PIXEL AND DIGITAL ADVERTISING TECHNOLOGIES

We use the Meta Pixel (provided by Meta Platforms, Inc.) on our website.

The Meta Pixel is a small piece of code that helps us understand the effectiveness of our advertising and how users interact with our website after viewing our ads on platforms such as Facebook and Instagram.

The Meta Pixel may collect information such as:

Pages viewed and actions taken on our website
Browser and device information
Approximate IP address
Referrer information (the website you came from)
Purchase and conversion events (e.g. items added to basket or purchased)

Where applicable, this information may be shared with Meta Platforms, Inc. and may be associated with your Meta account if you are logged into Facebook or Instagram. Meta may use this information in accordance with its own privacy policy to provide measurement services and deliver personalised advertising.

We use this data for the following purposes:

To measure the performance and effectiveness of advertising campaigns
To build audiences for advertising (including “retargeting” website visitors)
To deliver relevant and personalised advertisements on Meta platforms
To understand user behaviour and improve our website experience

We do not receive directly identifiable personal data from Meta through this tool.

You can control how your data is used for advertising by adjusting your preferences in your Meta account settings or by managing cookies and tracking preferences via your browser or our cookie consent tool.

For more information, please refer to Meta’s Privacy Policy: https://www.facebook.com/privacy/policy/

RETAINING YOUR DATA

Where we process personal data for marketing purposes, we process the data until you ask us to stop and for a short period afterwards to allow us to implement your request.

We also retain a record of your opt-out preferences to ensure we respect your choices in future.

Where we process personal data in connection with a contract, we retain it for as long as necessary to fulfil that contract and meet legal obligations, unless you request deletion (where legally permitted).

YOUR RIGHTS

You have the right to request access to your personal data, as well as correction, deletion, or restriction of processing.

You also have the right to object to processing based on legitimate interests and an absolute right to opt out of direct marketing at any time.

You can exercise these rights by using the unsubscribe link in our emails or contacting us at contact@caluis.com.

These rights may be limited where fulfilling your request would affect the rights of others or where we are legally required to retain certain information. We will inform you of any applicable exemptions when responding to your request.

SECURITY MEASURES

We use appropriate physical, electronic, and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure.

While we take reasonable steps to protect your information, no system is completely secure, and we cannot guarantee absolute security of data transmitted online.

COOKIES

We use cookies and similar technologies to store information on your device.

Cookies help us:

Keep track of your shopping activity
Understand how you use our website
Improve site performance
Deliver personalised content and advertising
Measure advertising effectiveness (including via Meta Pixel and Google tools)

Managing cookies

You can manage your cookie preferences at any time using our Cookie Preferences Centre.

You can also disable cookies through your browser settings. If you disable cookies, some features of the site may not function properly, but you will still be able to browse and purchase products.